Please apply coupon code. Only one coupon valid per order.
Verified live (2026-05-12): all 4 strings exist verbatim on funeralprints.com — desktop header truck row, mobile top utility bar, gold homepage banner, and the cart Discount Code box subtitle.
VARIANT · drop-coupon-code — SHIP28 removed from header + banner, surfaced at cart input.
What changes: 4 DOM swaps via PostHog web experiment. SHIP28 is removed from header (desktop + mobile) and gold banner. The Discount Code box on /cart gets a new subtitle that names the code and tells the user to enter it.
Please apply coupon code. Only one coupon valid per order.
Enter code SHIP28 for free 2-day shipping on orders over $100
Diff vs control:
Desktop header truck row: Free 2 Day Shipping · On Orders Over $100 · Use code “Ship28”
Mobile top bar: Free 2 Day Shipping. Use Code SHIP28 at Checkout
Gold banner: FREE 2 DAY SHIPPING USE CODE “SHIP28”
Cart subtitle: Please apply coupon code. Only one coupon valid per order. Enter code SHIP28 for free 2-day shipping on orders over $100. (appended, original kept)
Surface
Selector
Variant HTML
Gold hero banner
.panel-heading.has-background-primary
FREE 2 DAY SHIPPING
Mobile top utility bar
.mobileBannerBlurb span
Free 2 Day Shipping
Desktop navbar truck row
.fpVertBorder a[href*="shipping-chart"]
Free 2 Day Shipping <br/>On Orders Over $100
Cart Discount Code subtitle
.coupon-box--tooltip
Original tooltip kept verbatim, plus a gold CTA box below with the code as a white chip on the brand gold (matches the live homepage shipping banner’s gold). HTML in the PostHog transform; see variant tab above for rendering.
Copy source (verbatim from live site): “Free 2 Day Shipping”, “On Orders Over $100”, “SHIP28”, “Free 2-day shipping”, “Enter code” constructed from existing live phrases. No new numbers, no new claims. The $100 threshold and SHIP28 code remain on-page — just relocated to where the user can act on them.
Why this shape: the hypothesis is that SHIP28 promotion at the top of every page competes with the free-shipping signal itself. Putting the code beside the input where it’s actually entered shrinks the gap between “I see a code” and “I use a code.” Guardrail: coupon-application rate must not drop materially — if it does, the cart CTA is failing to compensate for removal from the header and the test loses.
Live screenshots — raw output from agent-browser, captured 2026-05-08.
funeralprints.com / homepage — desktop 1440 + mobile 430Live screenshot
Desktop @ 1440 × 900
Mobile @ 430 × 900
What you can verify in the screenshots:
Desktop header truck row: “Free 2 Day Shipping On Orders Over $100 Use code ‘Ship28’”
Mobile top utility bar (above the collapsed header): “Free 2 Day Shipping. Use Code SHIP28 at Checkout”
Gold hero banner on every homepage view: “FREE 2 DAY SHIPPING USE CODE ‘SHIP28’”
Cart Discount Code subtitle (separate /cart capture): “Please apply coupon code. Only one coupon valid per order.”
Hypothesis
Promoting SHIP28 on every page-top creates parsing friction: shoppers see a free-shipping promise and a code they need to remember, which pulls price-sensitivity to the top of the funnel. Moving the code to the one place it’s actually used — next to the discount-code input on the cart — preserves the offer for code-hunters while letting the rest of the funnel breathe.
Guardrails (mandatory): coupon-application rate must not drop materially. AOV must not drop (i.e. shoppers must still hit the $100 threshold). No JS console errors on homepage, category pages, or /cart.
7
Impact
6
Confidence
10
Ease
23
ICE (7+6+10, /30)
Sitewide4 DOM swapsPostHog web exp.No Infigo deployCoupon-rate guardrail
Primary metric: sitewide purchase conversion rate Secondary: add-to-cart rate, cart → checkout rate, coupon-application rate, AOV, revenue per session Sample size: 50/50 split, ~3–4 weeks at 80% power for 10% relative lift on purchase rate Audience: all funeralprints.com pages, desktop + mobile, US-only (95% of traffic) Evidence:desktop screenshot · mobile screenshot
