CONTROL — live screenshots from funeralprints.com/p/80/custom-memorial-card

1. CTA area on PDP — nothing below the “Click to Design” button No trust signal

2. The guarantee — buried in bottom-right of footer, ~3,700px below the CTA Below the fold

3. Full PDP — 4,435px tall · visitor scrolls 5.4× the CTA height to find any reassurance Buried

Why we’re testing this:

FP has a real 100% satisfaction guarantee. It exists, but it’s only in the footer.
None of the funeral / sympathy / photo printing competitors I audited (Shutterfly, Vistaprint, DisciplePress, Memorialprayercards.com, Minted) put the guarantee adjacent to the PDP CTA either — they all bury it.
So this test isn’t copying the segment. It’s a deliberate departure that mirrors patterns from other categories (DTC apparel, mattresses, photo books) where near-CTA trust signals are common.
Each of the 3 variants below is modeled on a specific real brand — visual treatment lifted exactly, copy adapted to FP’s existing guarantee paragraph.

FP guarantee copy used in every variant: “FuneralPrints guarantees your satisfaction 100%. If you are not satisfied with your Funeral Prints product, contact us to return for a full refund.” — appears on homepage, About Us, and global footer.

V1 · Shutterfly values column — icon + bold heading + 1-line sub. Single-column adaptation of Shutterfly’s 3-column “Difference” block.

Pattern source: Shutterfly

Their “Experience the Shutterfly Difference” block uses 3 columns — icon + bold heading + 1-line sub. Lives just above their global footer. We lift the visual treatment of the middle column ("100% happiness guaranteed") and place it inline with the PDP info using only FP’s existing guarantee copy.

Verify on shutterfly.com → (scroll to bottom)

In Loving Memory

1942 — 2026

“What we have once enjoyed deeply we can never lose.”

Custom Memorial Card

★★★★★ (842 Reviews)

Select your finish *

Select your paper thickness *

Select your quantity *

New · Shutterfly-style values column

🛡

100% Satisfaction Guarantee

If you are not satisfied with your Funeral Prints product, contact us to return for a full refund.

Copy: heading lifted from FP footer (guarantees your satisfaction 100%). Sub-text is the second sentence of the FP footer paragraph, verbatim.

Real-world fidelity: visual treatment matches Shutterfly’s exactly. Departure: Shutterfly places this in their footer-area values strip, not adjacent to a PDP CTA — nobody in the segment has tested it near the CTA before.

V2 · Bombas trust accordion — collapsible row directly below CTA. Title row visible, details expand on click.

Pattern source: Bombas

Bombas places a collapsible row immediately below the Add to Bag button, with the title visible (“Free Shipping Over $75 + Free Returns”) and details on click. This is one of the most-used near-CTA trust patterns on Shopify stores.

Verify on bombas.com →

In Loving Memory

1942 — 2026

“What we have once enjoyed deeply we can never lose.”

Custom Memorial Card

★★★★★ (842 Reviews)

Select your finish *

Select your paper thickness *

Select your quantity *

New · Bombas-style accordion

100% Satisfaction Guarantee +

If you are not satisfied with your Funeral Prints product, contact us to return for a full refund.

Copy: title row uses the heading 100% Satisfaction Guarantee (lifted from FP footer). Sub-row is the second sentence of the FP footer paragraph, verbatim. The expand/collapse interaction matches Bombas exactly.

Real-world fidelity: Bombas places this row right below the buy button. Same position here. Difference: Bombas leads with shipping + returns (a mix); here we focus only on the guarantee per the test scope.

V3 · Allbirds inline pill — small green pill anchored to the price line. Lowest visual weight; closest to a non-disruptive trust nudge.

Pattern source: Allbirds

Allbirds attaches a small green pill (“+ FREE SHIPPING”) directly to the price line on every PDP. The pill carries one short trust phrase. We adopt the same visual but with FP’s guarantee phrase.

Verify on allbirds.com →

In Loving Memory

1942 — 2026

“What we have once enjoyed deeply we can never lose.”

Custom Memorial Card

★★★★★ (842 Reviews)

$0.79

+ 100% Satisfaction Guarantee

Select your finish *

Select your paper thickness *

Select your quantity *

Copy: pill text rephrased from guarantees your satisfaction 100%. The full footer paragraph still lives in the global footer — the pill is just a near-price summary that’s discoverable.

Real-world fidelity: visual matches Allbirds (light green pill, all caps, attached to price). Trade-off: 5 words is all that fits — sub-detail is sacrificed for compactness.

Hypothesis

Surfacing the existing satisfaction guarantee directly under (or attached to) the PDP CTA — instead of leaving it buried 3,800px down in the footer — will lift PDP → designer click-through.

This test is purely about placement and presentation of copy that already exists on FP’s site. Each variant’s visual treatment is lifted from a real, verified brand pattern (Shutterfly / Bombas / Allbirds). No invented numbers, no borrowed claims, no fictional verbiage.

Impact

Confidence

Ease

504

ICE (7×8×9)

PDP Desktop-first Copy + CSS PostHog web exp. No Infigo deploy

Primary metric: PDP → “Click to Design” CTR
Guardrails: purchase rate, AOV, bounce rate (must not drop)
Sample size: ~2 weeks at ~36k/mo PDP traffic for ±10% MDE on CTR
Variants tested: Control + 1 (pick V1, V2, or V3 before launch)
Audience: all /p/* pages, desktop + mobile
Source page audited: /p/80/custom-memorial-card