PDP-03 · FP PDP Guarantee Strip · View Trello card ↗ · All wireframes ↗
CONTROL — live on funeralprints.com PDP today
In Loving Memory
1942 — 2026
"What we have once enjoyed deeply we can never lose."
Prayer Cards / Classic
Classic Prayer Card
Personalize with your loved one's photo, dates, and verse.
$0.79
per card · 25 minimum
Quantity
or upload your own design
Our Guarantee
We stand behind every print with a 100% satisfaction guarantee. (Buried in footer — most visitors never see this before clicking.)
Issues with control:
  • Satisfaction guarantee exists but is only in the footer.
  • No reassurance adjacent to the primary CTA on a grief-context purchase.
  • No service-date promise — visitors can't tell whether the product will arrive in time for the service.
  • No social proof near the decision point.
VARIANT — 3-icon trust strip directly below CTA
In Loving Memory
1942 — 2026
"What we have once enjoyed deeply we can never lose."
Prayer Cards / Classic
Classic Prayer Card
Personalize with your loved one's photo, dates, and verse.
$0.79
per card · 25 minimum
Quantity
or upload your own design
🛡
100% Satisfaction
Guarantee
Free reprints if
you're not happy
📅
In time for
the service
Same-day rush
available
⭐
1,000+ families
helped
Trusted by funeral
directors nationwide
Why this should win:
  • Bereavement purchase is high-risk, time-sensitive, emotionally charged. Reassurance must be at the decision point, not in the footer.
  • Trust-near-CTA is one of the most-precedented winning patterns across e-commerce (see wiki/topics/precedent-cases.md).
  • Service-date promise addresses the unspoken "will it arrive in time?" anxiety — Funeral Prints' biggest implicit objection.
  • "1,000+ families" social proof normalizes the purchase without sounding salesy.
  • No layout shift — sits in the existing CTA stack, no PDP redesign required.

Hypothesis

Adding a 3-icon trust strip directly under "Click to Design" will lift PDP → designer click-through by 4–8% on funeralprints.com — by surfacing the guarantee, service-date promise, and social proof at the point of purchase decision instead of leaving them buried in the footer.

8
Impact
8
Confidence
9
Ease
24
ICE
PDP Mobile + Desktop Copy + CSS PostHog web exp.

Primary metric: PDP → "Click to Design" CTR
Guardrails: purchase rate, AOV, bounce
Sample size: ~2 weeks at 36k/mo PDP traffic for ±10% MDE