Funeral Prints · CRO · FP-110

Global navigation — current vs proposed

Styled to match the live site (Raleway, cream #f2eee6, purple #522b86, read off funeralprints.com on 3 Aug 2026). Every link is real and opens the live page. Hover or tap a nav item to open its dropdown. Full research write-up: fp.crolab.org/global-nav

What changes

Every change here is a DOM edit to markup that already exists on the site, deliverable as a PostHog web experiment or a GTM Custom HTML tag. None needs site code, a new category, or new copy. Every label is an existing nav label, an existing page heading ("Our Best Selling Prayer Cards"), or a word a visitor typed into the search box.

Traffic and revenue figures behind the ordering come from the GA4 BigQuery export analytics_355101599, 1 May to 3 Aug 2026. The theme links point at live /search?q= pages that already return products (checked 3 Aug: beach 62, sunset 61, celebration of life 61, irish 54, cardinal 21, butterfly 21).

Nothing on this page is live on funeralprints.com. Discussion basis only.