Funeral Prints CRO Analysis — March 2026
Conversion rate optimization intelligence report covering funnel performance, browser compatibility, device segmentation, and channel attribution across 43,000 sessions.
Revenue (28d)
$168K
Sessions
43K
Purchasers
682
Conversion Rate
2.6%
Critical Findings
Safari Checkout Failure
Final checkout step completes at 63.1% on Safari vs 83.3% on Chrome. Safari users are 20pp more likely to fail at payment.
Mobile Revenue Gap
Mobile drives 55% of sessions but only 25% of revenue — a 3x conversion gap vs desktop.
Cart Abandonment at 65.5%
Two-thirds of users who add to cart never complete checkout. The cart-to-shipping step loses 47% of users.
1,200 Checkout JS Errors
JavaScript errors detected during checkout flow, likely causing payment failures and drop-offs.
Designer Tool 4.8% Load Drop
Safari users experience a 4.8% drop-off just loading the product designer, suggesting compatibility issues.
Key Insights
Safari Revenue Gap
39% traffic / 27% revenue
Safari sends nearly 4 in 10 visitors but captures barely 1 in 4 revenue dollars. Checkout completion is 20pp lower than Chrome.
Mobile Conversion Gap
55% sessions / 25% revenue
More than half of all sessions are mobile, but desktop converts at 3x the rate. Mobile UX is the single largest untapped opportunity.
Cart Abandonment
65.5% abandon rate
The cart-to-checkout transition is the biggest single leak. Simplifying or streamlining this step could recover significant revenue.
Checkout JS Errors
1,200 errors detected
JavaScript errors in the checkout flow are actively blocking purchases. Fixing these is likely the highest-ROI technical fix.
Report Sections
Funnel Analysis
9-step funnel breakdown and biggest leaks
Browser Analysis
Safari vs Chrome performance deep-dive
Device Analysis
Mobile vs desktop conversion gaps
Channel Analysis
Traffic sources and revenue attribution
CRO Findings
All identified issues with severity ratings
Recommendations
Prioritized action plan