Funeral Prints Reports
Most recently changed first. Everything has a permanent place in the menu, by topic.
- Ground shipping
22 Sept 2026 Before vs after the free ground shipping switch: orders per 100 US sessions, revenue, coupon codes. Refreshes daily 06:20 UTC.
- Click to Design
16 Sept 2026 What the session recordings prove about the Click to Design button failing to open the designer.
- Wireframes
15 Sept 2026 One page per A/B test with the variant mockup, ICE score and PostHog draft link.
- FP-114 global nav background
15 Sept 2026 What GA4 says about the nav order and what to test. Basis for FP-114.
- Is the sales dip seasonal?
15 Sept 2026 No. Weeks 20 to 22 rose in 2024 and 2025 and fell in 2026 over the same calendar weeks.
- Is the drop just prayer cards?
15 Sept 2026 Prayer cards account for more than the whole net decline; the rest of the store was slightly up.
- Where buyers quit registration
15 Sept 2026 100 completions out of 668 attempts in 30 days. The account requirement is the problem, not the form.
- Registration form: current vs PreProd
15 Sept 2026 15 fields today, 7 on PreProd, side by side.
Older work: all explorations.