Everything, by date
Every report and exploration on this site, newest first. The line under each title is the finding, so you do not have to open the page to know what it said.
- Ground shipping
22 Sept 2026 Live Before vs after the free ground shipping switch: orders per 100 US sessions, revenue, coupon codes. Refreshes daily 06:20 UTC.
- Click to Design
16 Sept 2026 Live What the session recordings prove about the Click to Design button failing to open the designer.
- Wireframes
15 Sept 2026 Tests One page per A/B test with the variant mockup, ICE score and PostHog draft link.
- FP-114 global nav background
15 Sept 2026 Tests What GA4 says about the nav order and what to test. Basis for FP-114.
- Is the sales dip seasonal?
15 Sept 2026 Sales No. Weeks 20 to 22 rose in 2024 and 2025 and fell in 2026 over the same calendar weeks.
- Is the drop just prayer cards?
15 Sept 2026 Sales Prayer cards account for more than the whole net decline; the rest of the store was slightly up.
- Where buyers quit registration
15 Sept 2026 Checkout 100 completions out of 668 attempts in 30 days. The account requirement is the problem, not the form.
- Registration form: current vs PreProd
15 Sept 2026 Checkout 15 fields today, 7 on PreProd, side by side.
- Source comparison by month
15 Sept 2026 Sales 12 months of revenue and orders across Stripe, the sheet, GA4, BigQuery and PostHog; how far each is from the bank.
- Tools in use
15 Sept 2026 Site and speed What BrowserStack, Hotjar and PostHog each capture and which report maps to which tool.
- Designer load monitor
6 Sept 2026 Site and speed Server response time of the designer and key pages every 15 minutes since 31 Aug. Slowness shows in the server, not the visitor.
- Sales dashboard
12 Jun 2026 Sales Weekly funnel, channels, spend and product mix. Superseded by the daily brief.
- QA documentation
29 May 2026 Tests Screenshots and verification steps for launched tests.
- Three-way revenue reconciliation
27 Apr 2026 Sales Stripe vs the sheet vs GA4 for 30 days. GA4 undercounts; the sheet matches Stripe.
- Daily Health
20 Apr 2026 Site and speed BrowserStack smoke test, Chrome and Safari, twice a day: which pages loaded and how fast.
- Sales coverage
16 Apr 2026 Sales Share of true orders each tool reports, day by day: sheet, GA4, PostHog.
- Decomposition
16 Apr 2026 Sales Every GA4 cell (channel, device, user type, landing page) across 5 periods to find where a drop sits.
- Sales drop investigation
16 Apr 2026 Sales The March 16 to 31 dip was the size-dropdown bug plus a tracking outage; both reversed, sales recovered.
- Real-user speed
16 Apr 2026 Site and speed Core Web Vitals from real visitors: the designer is the slow page and 3.4 MB of third-party scripts is why.
- Third-party services
16 Apr 2026 Site and speed 21 services, 3.4 MB, about 5.5 s of CPU on every page, tracked run by run.