Traffic & Revenue Attribution
Channel-level analysis of traffic sources, conversion rates, and revenue contribution. Identifies the highest-value channels and opportunities for reallocation.
Direct Revenue Share
36%
From 16% of sessions
Referral Key Event Rate
5.77%
Highest of all channels
Organic Sessions
28%
22% revenue
Channels Tracked
7
Channel Performance
Channel Performance
| Channel | Sessions % | Revenue % | Key Event Rate |
|---|---|---|---|
| Direct | 16% | 36% | 3.2% |
| Organic Search | 28% | 22% | 2.1% |
| Paid Search | 24% | 20% | 2.4% |
| Referral Best | 8% | 12% | 5.77% |
| Social | 12% | 5% | 1.2% |
| Email | 7% | 3% | 1.8% |
| Other Lowest | 5% | 2% | 0.9% |
Sessions vs Revenue by Channel
Key Insights
Direct = Highest Value Traffic
16% sessions / 36% revenue
Direct visitors convert at more than double the site average, generating over a third of all revenue from just 16% of sessions. These are likely returning customers and brand-aware buyers.
Referral = Best Key Event Rate
5.77% key event rate
Referral traffic achieves the highest key event rate at 5.77%, nearly 2.5x the site average. Identifying and scaling the best referral sources could be highly efficient for growth.
Social = High Volume, Low Conversion
12% sessions / 5% revenue
Social drives significant traffic but converts poorly. This may indicate mismatched audience intent or landing page issues for social visitors. Consider social-specific landing pages.