CRO Findings

18 data-backed findings from Hotjar & GA4 analysis

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18 findings

RALP-1

Cart-to-Checkout Drop-off

3,200 users view /cart but only 1,100 reach /onepagecheckout (34.5% proceed)
2,100 users abandon at cart — estimated $520K lost revenue per period

RALP-4

Registration Flow Broken

ICE: 9 Registration

87.6% drop-off from registration to login — highest percentage drop in any funnel step
584 users lost at registration per 28-day period

RALP-14

Guest Checkout Broken

ICE: 9 Checkout

0% guest checkout completion — no conversions tracked
Guest checkout may be broken or tracking may be missing

RALP-2

Checkout JS Errors

ICE: 8 Checkout

1,200 JS errors on /onepagecheckout vs 79 on /cart and 16 on homepage
/onepagecheckout has 5.9% drop-off rate with average time of 1:34

RALP-3

Designer Abandonment

ICE: 8 Designer

7,100 users view the designer but only 1,800 reach /cart (25.7% proceed)
5,300 users lost between designer and cart — largest absolute drop-off

RALP-7

Safari Final Step Failure

ICE: 8 Checkout

Safari final step: 63.1% completion (169 of 268 who clicked Confirm)
Chrome final step: 83.3% completion (428 of 514 who clicked Confirm)

RALP-5

Safari Browser Underperformance

ICE: 7 Checkout

Safari: 39% traffic, 27% revenue — 12 percentage point gap
Safari checkout conversion 15.3% vs Chrome 27.4% (44% lower)

RALP-6

Product Page to Designer Drop-off

ICE: 7 Product Page

18,100 product page views but only 7,200 click Create Design (39.7%)
10,900 users lost at product page — second largest absolute drop-off

RALP-13

Checkout Confirm to Completed

ICE: 7 Checkout

919 users click Confirm but only 699 reach Checkout Completed (76.1%)
220 users lost at the final step — these are the highest-intent users in the funnel

RALP-8

Mobile Revenue Gap

Mobile: 55% of sessions, 25% of revenue (3x underperformance)
Desktop: 45% of sessions, 75% of revenue

RALP-11

Resolution Error Trend

ICE: 6 Designer

10-25 resolution errors per day from image upload validation
Errors occur in the designer tool during photo upload step

RALP-12

Cart Page Rage Clicks

8 rage clicks on /cart — highest rage click count of any page
Rage clicks concentrated around APPLY COUPON button/input area

RALP-17

Paid Traffic Frustration

Paid Search: 24% of sessions, 20% of revenue, 2.4% key event rate
Paid traffic users dominate frustrated session recordings in Hotjar

RALP-9

Prayer Cards U-turns

ICE: 5 Category Page

225 U-turns on /c/24/prayer-cards — highest of all pages
2,900 clicks recorded with 0 rage clicks and 0 errors

RALP-10

Homepage Drop-off

ICE: 5 Homepage

11.2% drop-off on homepage — second highest drop-off rate
53 U-turns and 16 JS errors detected

RALP-15

Safari Designer Loading

ICE: 5 Designer

Safari: 96.3% of Create Design clicks reach designer (3.7% lost)
Chrome: 99.3% reach designer (0.7% lost)

RALP-16

Other Browsers Poor Performance

ICE: 4 Checkout

Other browsers: 9.5% checkout conversion vs 27.4% Chrome
49% final step completion — lowest of any browser group

RALP-18

Survey Zero Responses

0 survey responses collected in the 28-day period
No qualitative data available to explain quantitative drop-offs