Funeral Prints — CRO Analysis
2.6% CVR March 2026

Prioritized Action Plan

Data-driven recommendations ranked by expected revenue impact

Immediate Setup Fixes

Week 1 — Fix before any testing begins

1

Fix checkout JavaScript errors

urgent

1,200 JS errors detected on checkout pages causing transaction failures. Immediate fix required to stop revenue leakage.

Estimated $8K-15K/month recovered

2

Debug Safari payment completion

urgent

Safari payment completion rate is 63.1% vs Chrome at 83.3% — a 20.2pp gap affecting ~30% of traffic. Likely a payment gateway compatibility issue.

Estimated $12K/month recovered from Safari users

3

Audit registration-to-checkout flow

high

87.6% drop-off between registration and checkout. Investigate forced account creation, form complexity, and session persistence issues.

Reducing drop by 25% = ~$22K additional revenue/month

4

Investigate guest checkout at 0% completion

urgent

Guest checkout shows 0% transaction completion — suggests the flow is completely broken or misconfigured. Requires immediate debugging.

Potentially significant — guest checkout typically converts 20-30% higher

High-Impact CRO Tests

Weeks 2-4 — Launch after setup fixes are validated

1

Cart page redesign

high

Add trust badges, real-time shipping estimates, and simplified layout. Current 65.5% cart abandonment rate is well above the 70% industry average for custom products.

Reducing 65.5% drop by 20% = ~$33K additional revenue/month

2

Designer UX improvements

high

Implement auto-save, progress indicators, and increase "Design for Me" service prominence. 73.4% of users abandon during the design phase.

Reducing 73.4% drop by 15% = ~$28K additional revenue/month

3

Product page CTA optimization

medium

Add video demonstrations, template gallery above fold, and stronger CTAs. 55.7% of product page visitors don't start the design flow.

Reducing 55.7% drop by 10% = ~$18K additional revenue/month

A/B Test Roadmap

Monthly cadence — using VWO as testing platform

Month 1

Cart + Checkout Flow

  • Trust badge placement A/B test
  • Simplified cart layout vs current
  • Checkout progress indicator test
Month 2

Designer UX

  • Auto-save vs manual save
  • "Design for Me" CTA prominence test
  • Template selection flow optimization
Month 3

Product Page + Mobile

  • Video demo vs static images
  • Mobile-first product page layout
  • Template gallery above-fold test

How We Work Together

Structured engagement for maximum conversion impact

Monthly Testing Cadence

2-3 A/B tests per month, each running for minimum 2 weeks or until statistical significance

Weekly Check-ins

30-minute calls to review active test results, discuss insights, and plan next tests

Quarterly Strategy Review

Deep-dive on cumulative results, funnel evolution, and next quarter priorities

Expected Impact

15-25% overall conversion lift over 6 months based on industry benchmarks

Combined Revenue Impact

Setup fixes + CRO optimizations = estimated $79K-96K additional monthly revenue within 6 months, representing a 15-25% conversion lift.