Device Performance Analysis
Mobile accounts for the majority of sessions but a minority of revenue, indicating significant mobile UX friction that is leaving money on the table.
Mobile Sessions
55%
Mobile Revenue
25%
-30pp vs sessions
Desktop Sessions
45%
Desktop Revenue
75%
+30pp vs sessions
Device Breakdown
Mobile vs Desktop
Sessions Share
Revenue Share
Session vs Revenue Distribution
Mobile
Desktop
3x Desktop-to-Mobile Revenue Gap
Desktop users generate 3x more revenue per session than mobile users. With 55% of traffic on mobile, even a modest improvement in mobile conversion would have outsized revenue impact. If mobile converted at just half the desktop rate, estimated incremental revenue would be $25K+/month.
Mobile UX Implications
Key areas where mobile experience likely contributes to the conversion gap.
Touch Target Sizing
Product customization tools and checkout form elements may not be optimized for mobile touch interactions, leading to frustration and abandonment.
Designer Tool on Small Screens
The product designer/customization interface likely requires precise interactions that are difficult on mobile viewports, particularly for funeral print products that need careful personalization.
Checkout Form Length
Multi-step checkout on mobile requires more scrolling and data entry. Each additional step on a small screen compounds the risk of abandonment.
Page Load Performance
Mobile connections are often slower. Heavy product images and the designer tool may load significantly slower on mobile, impacting the 55% of sessions coming from these devices.