Funnel Analysis

Full conversion funnel from first visit through purchase completion. Identifies the largest drop-off points and quantifies users lost at each step.

Complete Funnel (9 Steps)

Viewed product page

18,100

100%

60.3% drop-off

Clicked Create Design

7,200

39.7%

1.9% drop-off

Viewed Designer

7,100

98.1%

74.3% drop-off

Viewed /cart

1,800

25.7%

57.4% drop-off

Viewed /onepagecheckout

774

42.6%

0.9% drop-off

Address next step

767

99.1%

7.0% drop-off

Shipping next step

713

93%

11.5% drop-off

Clicked Confirm

631

88.5%

24.9% drop-off

Checkout Completed

474

75.1%

Cart to Completion

Zoomed view of the checkout funnel from add-to-cart through order confirmation.

Viewed /cart

3,200

100%

65.5% drop-off

Viewed /onepagecheckout

1,100

34.5%

1.2% drop-off

Address next step

1,087

98.8%

6.5% drop-off

Shipping next step

1,017

93.5%

10.9% drop-off

Clicked Confirm

919

89.1%

23.9% drop-off

Checkout Completed

699

76.1%

Biggest Leaks

The highest-impact drop-off points in the funnel, ranked by volume of users lost.

critical

Cart Checkout

Drop-off

65.5%

Users Lost

2,100

critical

Designer Cart

Drop-off

73.4%

Users Lost

5,900

high

Product Page Designer

Drop-off

55.7%

Users Lost

10,100

high

Confirm Completed

Drop-off

23.9%

Users Lost

220

critical

Registration Login

Drop-off

87.6%

Users Lost

584