Back to Findings
Medium ICE 6 RALP-12
Cart Page Rage Clicks
Cart cro
8 rage clicks detected on the cart page, concentrated around the APPLY COUPON area. Users are repeatedly clicking on elements that are unresponsive or not functioning as expected.
Evidence
- 8 rage clicks on /cart — highest rage click count of any page
- Rage clicks concentrated around APPLY COUPON button/input area
- Cart page has 5,400 total clicks and 181 U-turns
Data Sources
Hotjar → Heatmaps → /cart → Rage clicks overlayHotjar → Recordings → /cart + rage click filter
View Source Data
Evidence Screenshots
A/B Test Hypothesis
Fixing the coupon input UX with better feedback states and visible validation will eliminate rage clicks and improve cart-to-checkout by 5%.