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Urgent ICE 9 RALP-1
Cart-to-Checkout Drop-off
Cart cro
65.5% of users who view the cart page never proceed to checkout. This represents 2,100 lost users per 28-day period. The cart-to-checkout transition is the single largest conversion leak in the funnel.
Evidence
- 3,200 users view /cart but only 1,100 reach /onepagecheckout (34.5% proceed)
- 2,100 users abandon at cart — estimated $520K lost revenue per period
- 8 rage clicks detected on cart page, concentrated around APPLY COUPON area
Data Sources
Hotjar → Funnels → Cart to Checkout CompletedHotjar → Heatmaps → /cartGA4 → Pages and Screens → /cart exit rate
View Source Data
Evidence Screenshots
A/B Test Hypothesis
Simplifying the cart layout and adding a persistent checkout CTA above the fold will increase cart-to-checkout progression by 15%.