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Medium ICE 5 RALP-10
Homepage Drop-off
Homepage cro
The homepage has an 11.2% drop-off rate with 16 JS errors and 53 U-turns. While not the highest-traffic page, these signals suggest the homepage isn't effectively guiding users into the product funnel.
Evidence
- 11.2% drop-off on homepage — second highest drop-off rate
- 53 U-turns and 16 JS errors detected
- 1,100 clicks with average time of 0:56
Data Sources
Hotjar → Heatmaps → / (homepage)GA4 → Pages and Screens → Homepage engagement
View Source Data
A/B Test Hypothesis
Redesigning the homepage hero section with clear product categories and trust signals will reduce drop-off by 25%.