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Medium ICE 5 RALP-9
Prayer Cards U-turns
Category Page cro
The prayer cards category page has 225 U-turns — the highest of any tracked page. Users are arriving and immediately navigating back, suggesting mismatched expectations from ads or search results.
Evidence
- 225 U-turns on /c/24/prayer-cards — highest of all pages
- 2,900 clicks recorded with 0 rage clicks and 0 errors
- 6.1% drop-off rate with average time of only 0:46
Data Sources
Hotjar → Heatmaps → /c/24/prayer-cards → Engagement zonesHotjar → Recordings → Prayer cards category filter
View Source Data
A/B Test Hypothesis
Improving category page layout with better product previews and filtering options will reduce U-turns by 40%.