Funeral Prints — CRO Analysis
2.6% CVR March 2026
Back to Findings
Medium ICE 4 RALP-16

Other Browsers Poor Performance

Checkout cro

Browsers outside Chrome/Safari/Edge show only 9.5% checkout conversion and 49% final step completion. While representing 6% of traffic, these users convert at the lowest rate of any browser segment.

Evidence

  • Other browsers: 9.5% checkout conversion vs 27.4% Chrome
  • 49% final step completion — lowest of any browser group
  • 6% of traffic, 5% of revenue — slight underperformance

Data Sources

GA4 → Tech → Browser breakdown → Other categoryHotjar → Funnels → Checkout by browser segment

Evidence Screenshots

Evidence: Other Browsers Poor Performance