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Medium ICE 4 RALP-16
Other Browsers Poor Performance
Checkout cro
Browsers outside Chrome/Safari/Edge show only 9.5% checkout conversion and 49% final step completion. While representing 6% of traffic, these users convert at the lowest rate of any browser segment.
Evidence
- Other browsers: 9.5% checkout conversion vs 27.4% Chrome
- 49% final step completion — lowest of any browser group
- 6% of traffic, 5% of revenue — slight underperformance
Data Sources
GA4 → Tech → Browser breakdown → Other categoryHotjar → Funnels → Checkout by browser segment
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Evidence Screenshots