Back to Findings
Urgent ICE 7 RALP-5
Safari Browser Underperformance
Checkout cro
Safari users convert at 15.3% checkout rate vs Chrome's 27.4%. Despite representing 39% of traffic, Safari accounts for only 27% of revenue. This browser-specific gap suggests technical or UX issues on Safari.
Evidence
- Safari: 39% traffic, 27% revenue — 12 percentage point gap
- Safari checkout conversion 15.3% vs Chrome 27.4% (44% lower)
- Safari final step completion 63.1% vs Chrome 83.3% (24% lower)
Data Sources
GA4 → Tech → Browser breakdownHotjar → Funnels → Cart to Checkout by browser segment
View Source Data
Evidence Screenshots
A/B Test Hypothesis
Fixing Safari-specific CSS/JS issues and testing checkout on Safari will close the conversion gap by 50%.