High ICE 7 RALP-6

Product Page to Designer Drop-off

Product Page cro

55.7% of product page visitors never click 'Create Design'. Only 7,200 of 18,100 product page visitors proceed to the designer. The CTA may be unclear or users may not understand the customization process.

Evidence

18,100 product page views but only 7,200 click Create Design (39.7%)
10,900 users lost at product page — second largest absolute drop-off
Edge users show highest click-through at 48.9% vs Safari at 43.1%

Data Sources

Hotjar → Funnels → Product Page to Checkout Completed (steps 1-2)Hotjar → Heatmaps → /p/80/custom-memorial-card

View Source Data

Hotjar Shopping Behavior Funnel Hotjar Heatmap — Product Page

Evidence Screenshots

Evidence: Product Page to Designer Drop-off

A/B Test Hypothesis

Making the 'Create Design' CTA more prominent and adding product previews/templates will increase click-through by 25%.

Related Findings