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High ICE 8 RALP-7
Safari Final Step Failure
Checkout setup
Safari users complete the final checkout step at 63.1% vs Chrome's 83.3%. This 20-point gap at the payment/confirmation stage suggests Safari-specific payment processing or form submission issues.
Evidence
- Safari final step: 63.1% completion (169 of 268 who clicked Confirm)
- Chrome final step: 83.3% completion (428 of 514 who clicked Confirm)
- 99 Safari users lost at the very last step — high-intent users failing to convert
Data Sources
Hotjar → Funnels → Cart to Checkout Completed → Safari segmentHotjar → Recordings → Safari + checkout page filter
View Source Data
Evidence Screenshots