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High ICE 7 RALP-13
Checkout Confirm to Completed
Checkout cro
23.9% of users who click Confirm never see the Checkout Completed page. 220 high-intent users are lost at the very last step, likely due to payment processing failures, timeouts, or JS errors.
Evidence
- 919 users click Confirm but only 699 reach Checkout Completed (76.1%)
- 220 users lost at the final step — these are the highest-intent users in the funnel
- Safari shows 63.1% completion vs Chrome 83.3% at this step
Data Sources
Hotjar → Funnels → Cart to Checkout Completed (steps 5-6)Hotjar → Heatmaps → /onepagecheckout → Errors tab
View Source Data
Evidence Screenshots