Funeral Prints — CRO Analysis
2.6% CVR March 2026
Back to Findings
Urgent ICE 8 RALP-2

Checkout JS Errors

Checkout setup

1,200 JavaScript errors recorded on /onepagecheckout in the 28-day period. This is by far the highest error count of any page and likely contributes to the confirm-to-completed drop-off.

Evidence

  • 1,200 JS errors on /onepagecheckout vs 79 on /cart and 16 on homepage
  • /onepagecheckout has 5.9% drop-off rate with average time of 1:34
  • Errors correlate with the 23.9% drop between Confirm and Completed steps

Data Sources

Hotjar → Heatmaps → /onepagecheckout → Errors tabHotjar → Funnels → Confirm to Completed step

Evidence Screenshots

Evidence: Checkout JS Errors
Evidence: Checkout JS Errors
Evidence: Checkout JS Errors