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Urgent ICE 9 RALP-14
Guest Checkout Broken
Checkout setup
Guest checkout shows 0% completion rate. Either the guest checkout flow is completely broken or the tracking is not capturing guest checkout conversions. Either scenario requires immediate investigation.
Evidence
- 0% guest checkout completion — no conversions tracked
- Guest checkout may be broken or tracking may be missing
- Forced registration creates 87.6% drop-off at login step
Data Sources
Hotjar → Funnels → Guest Checkout flowGA4 → Conversions → Checkout completion by user type
View Source Data
Evidence Screenshots