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High ICE 6 RALP-8
Mobile Revenue Gap
All cro
Mobile accounts for 55% of sessions but only 25% of revenue — a 3x gap. Desktop users are converting at significantly higher rates, suggesting the mobile experience has major UX friction points.
Evidence
- Mobile: 55% of sessions, 25% of revenue (3x underperformance)
- Desktop: 45% of sessions, 75% of revenue
- Estimated $126K revenue attributed to desktop from only 19,350 sessions
Data Sources
GA4 → Tech → Device categoryGA4 → Monetization → Revenue by device
View Source Data
A/B Test Hypothesis
Optimizing the mobile checkout flow with larger tap targets, simplified forms, and mobile-specific payment options will increase mobile revenue share by 30%.